Taking Better Photos to Help Sell Your Listings

Most potential buyers view properties online before they even think of scheduling a viewing or visiting an open house. Here's how you can take photos that will light up your listings and get them noticed.


Put away the cell phone.
You don’t need a top-of-the-line Nikon to get a good web-quality shot—just something reasonable. Any decent digital camera with eight megapixels or more and a clean lens will do the trick.

Clear the clutter.
Make sure that the home is freshly cleaned and camera-ready. Remove personal items like family photos, children’s toys or excess furnishings. Remember, the viewer wants to be able to picture him or herself in the property.

Use natural light.
Warm natural light always makes a home look more inviting. So, in addition to turning on the interior lights, pull back the curtains and let the sun shine in. When shooting exteriors, avoid bright sunlight, strong shadows and straight-on shots.

Work the angles.
Tuck yourself in the corner when you photograph a room so you can show as much of it as possible. Try shooting from different angles and heights and use a tripod if possible to avoid shaky shots. You can always decide later which angles best showcase a room and hide any problem areas.

Try a wide-angle setting.
If your camera has a wide-angle setting, put it to good use. It lets you get the whole room in one shot and makes smaller rooms seem more spacious. This is particularly useful in urban apartments where space is at a premium.

Showcase the details.
If your listing features ornate moldings or a stained glass window in the foyer, don’t be afraid to take a close-up and feature it in your listing photos. Sometimes it’s the little things that make a house stand out from the rest.

Take lots of pictures.
You don’t have to worry about running out of film with a digital camera. So, shoot lots of pictures of both the interior and exterior at various angles and exposures. That way, you’ll have plenty to choose from for your final picks.

Remember, the quality of your photos can determine whether a potential buyer will look at your listings in person. So, take your time when you shoot, and choose your photos wisely when you’re done.