Methodology
In January 2025, we surveyed 995 American homeowners for their feedback on curb appeal. Respondents were 49% female, 50% male, and 1% non-binary, with an age range of 18 to 75 and an average age of 44.
Table of Contents
- 68% of Homebuyers Consider Bad Curb Appeal a Dealbreaker
- 47% Cut Back on Curb Appeal Maintenance Due to the Cost of Living
- 2025 Trend: Climate-Conscious Landscaping
68% of Homebuyers Consider Bad Curb Appeal a Dealbreaker
Our survey data shows that curb appeal significantly influences homeowners and buyers alike. The vast majority of homeowners (89%) report caring about curb appeal, and 68% of buyers consider poor curb appeal a dealbreaker. However, 94% of homebuyers would be willing to upgrade curb appeal after purchase.
On average, 2025 homebuyers are willing to increase their offers by $9,195 for homes with great curb appeal. They rank the most enticing curb appeal factors as follows:
- Well-maintained lawn - 61%
- Hardscaping features (patios and walkways) - 45%
- Fencing - 42%
- Landscape and gardening - 37%
- Outdoor lighting - 30%
There are also some “lack of curb appeal” factors that deter Americans from buying a home. A dirty exterior takes the lead, with 57% of homebuyers considering it a red flag. Additional red flags include worn paint (50%), overgrown lawn (48%), cracked driveway (44%), and overgrown trees (36%).
47% Cut Back on Curb Appeal Maintenance Due to the Cost of Living
While HOAs force some homeowners to maintain their exteriors or risk being fined, many choose to invest in curb appeal all on their own. Our survey shows that 78% of homeowners value curb appeal because they take pride in their home's appearance. Next, 58% want their home to feel inviting. And most sensibly, 35% of homeowners care about curb appeal for resale value. They also care about surrounding homes - 43% get annoyed when neighbors skip exterior upkeep