Expanding Your Client Base With Social Media

If you’re not using multiple sources of social media, you’re doing yourself and your clients a disservice. Social media is one of the most effective ways to connect with clients.


Setting up a Facebook page for your business is an excellent way to reach out to clients and their friends and family. To keep them interested, always feature more lifestyle content than listings. Show your expertise by posting photos and information about the neighborhood schools, new cafes and upcoming events. Ask questions, run local promotions, do all you can to engage readers and build a connection. By reaching out and sharing your knowledge about the community, you can become the go-to realtor in the area.

Twitter lets you communicate quickly and keeps you connected. Just like Facebook, your listings should be a small part of your content. Tweet links to helpful articles about securing a mortgage or renovation tips. Offer incentives for visiting your open houses, encourage others to post pictures, make comments and share your tweets. Use hashtags so your tweets will be found by more than your followers, and make every word count. Remember, you’ve only got 140 characters to engage readers.

YouTube videos are a smart way to promote yourself and the properties you represent. Have someone with a steady hand shoot short videos of you showcasing your listings and the neighborhood sites that appeal to potential buyers. Be sure to identify yourself in each video with a super of your name and your contact information. Who knows? In addition to building your client base, you could become the next YouTube sensation.

The more connections you have in business, the better. Setting up a LinkedIn page can help you keep in touch with other real estate professionals and clients who may steer new customers your way. Be sure to include a summary in your profile including any professional organizations you belong to, and don’t be shy about asking for referrals.

As the most visual of the social media sites, Pinterest lets you set up colorful boards with images of the neighborhood, decorating trends, renovation tips, your personal interests and listings. Your clients can engage by repinning, liking and commenting on the images. With Pinterest, you can draw clients in by using visuals to paint a more complete picture of what you can offer them along with your listings.