Work the playground parks.
If you have children or nieces or nephews, you’re bound to meet parents who could be potential clients at the playground or local park. Many times, young families are looking to upgrade and move to a home with more rooms or a bigger yard. Introduce yourself to any parents of a child in whom yours seem interested and start with small talk—you already have something in common. If you hit it off and become friendly, sooner or later the conversation will lead to home life. They could become your next client or know of a friend or colleague who’s looking. Get to know the local shop owners. Don’t just run in and out when you pick up your dry-cleaning, order a sandwich at the deli or a cup of coffee at the corner café. Be friendly to the local merchants and workers in your area and chat them up a bit. You never know whose lease might be expiring or is looking to buy or sell a property sometime down the road. Most of all, get to know your mail carrier; he or she goes to every home in the neighborhood and may know of new listings before they hit the market.
Volunteer in your area.
Volunteering is good for the soul and for your business. Not only will it make you feel better, it’s a great way to get out in the community and make new contacts. Getting involved in the school bake sale, helping out the local theater group, or planting flowers at the community gardens are all great ways to branch out. The more local events you are involved in, the more chances you have to meet new people and grow your network.
Wherever there’s a line.
Most people don’t like waiting in line and would welcome a little conversation to pass the time. Whether you’re at the checkout in the supermarket, in line at the movies, or waiting at Town Hall for a permit, it never hurts to engage someone new. You never know where you’ll meet a potential client who is looking to upgrade or sell their home.
Make the most of social media.
Thanks to social media, you can help expand your network no matter where you are. It’s always best to post honest, fun and useful information that will engage readers and encourage them to share it with others. If all you’re trying to do is sell your listings or services, you are dead in the water.
Set up a Facebook page.
Fill it with interesting lifestyle content like information on upcoming area events, news about the local schools or businesses, or fun facts about the area. Don’t overwhelm viewers with lots of listings; try to educate and entertain. Post plenty of photos and pose questions whenever possible to engage readers and get them to connect and “Like” you.
Post videos on YouTube.
People love watching online videos especially if they’re informative and entertaining. Start your own YouTube Channel, but be sure not to put up boring content. Shoot short videos of your properties and the neighborhood that have some personality and will stand out and get people’s attention. It will make viewers more likely to engage and share them with others.
Start a blog.
Having a blog gives you another platform to reach out and share your knowledge and expertise about the area and what it has to offer. The more interesting, entertaining and engaging your blog, the more followers you’ll eventually get, and the bigger your network can grow.
Don’t stop now.
There are many other ways that social media can help you connect with potential clients and expand your network. You can also Tweet quick and compelling information on Twitter, post photos on flickr®, engage with consumers through questions and answers on Zillow.com and more.